Automated Resources Group Inc. Selects YellowBrick Solutions’ Marketing Automation Software

For Immediate Release

For more information:

YellowBrick Solutions, Inc.
Amber Kirby
(919) 653-2375
amber.kirby@ybsolutions.com

Automated Resources Group Inc.                   
Hank Garcia
(201) 391-1500 ext. 514
hgarcia@callargi.com


Automated Resources Group Inc. Selects YellowBrick Solutions’ Marketing Automation Software

Research Triangle Park, NC — January 19, 2002 — YellowBrick Solutions Inc., a leading provider of marketing automation software that enables customer interaction management in real-time across all areas of customer contact, today announced that Automated Resources Group, Inc. (ARGI) has licensed their Visitant Experience Manager software.

Recognizing a growing customer need, ARGI had to decide on the best and fastest way to add campaign management capabilities to their hosted offerings of merge/purge, database management, and order fulfillment. After the build versus buy decision turned up ‘buy,’ ARGI researched the campaign management market. “After reviewing YellowBrick, E.piphany, Unica and Protagona, we chose YellowBrick’s marketing automation solution,” said Alex Amoriello, Chief Operating Officer for ARGI. “Only YellowBrick could handle the campaign management needs with the ability to rapidly integrate our existing systems and infrastructure in the timeframe we needed. We were literally up and pinging our databases in one day.”

“ARGI understood that they needed to be able to move beyond simple ‘list-push’ and ‘order fulfillment‘ to provide one-to-one campaign management,” said Bob Hostetler, President of YellowBrick Solutions. “YellowBrick is able to provide a marketing automation solution ‘out of the box’ that delivers full-circle campaign management without having to disrupt or replace existing customer facing applications or databases – this creates tremendous time and cost savings on implementation.”

ARGI is a data management company and Application Service Provider (ASP) which hosts and manages Enterprise Customer Relationship Management (ECRM), subscription and product fulfillment and database marketing solutions. YellowBrick’s Visitant Experience Manager interfaces with existing ARGI and ARGI-client enterprise systems, providing seamless integration across organizations. The result is a simplified solution that allows ARGI’s clients to set up real-time, multi-channel marketing campaigns and direct information into ARGI’s existing infrastructure.



About YellowBrick Solutions
YellowBrick Solutions is a leading provider of marketing automation software (Visitant Experience Manager) that offers real-time, multi-channel campaign management, synchronizes inbound/outbound customer communications, and provides out of the box integration with existing enterprise systems. The Visitant Experience Manager (VEM) delivers instantaneous, targeted communications across all channels, increasing customer loyalty, acquisition, and growth. The Visitant technology manages the delivery of targeted and personalized communications across multiple channels in real-time, without the expense and time of a major integration effort. This enables organizations to easily measure the return on investment of different communication streams, and refine their strategies throughout the customer relationship cycle.

YellowBrick is headquartered in Research Triangle Park, NC. More information is available by calling 877-806-8142 or on the Web at www.yellowbricksolutions.com.


About Automated Resources Group, Inc.

Automated Resources Group, Inc. (ARGI) a data management company and Application Service Provider (ASP), which hosts and manages Enterprise Customer Relationship Management (ECRM), subscription fulfillment, product fulfillment, and database marketing solutions. As a developer of unique solutions for over thirty years, ARGI is constantly exploring new technologies and techniques to more effectively improve the profitability of their clients. ARGI provides real time communication and network infrastructure for hosting all applications securely. ARGI is headquartered in Montvale, New Jersey. For more information contact Hank Garcia, Executive Vice President at (201)-391-1500 or visit ARGI’s website www.callargi.com.





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