G2X releases Agility:Marketing 1.0 –Web Based Marketing Automation

G2X releases Agility:Marketing™ 1.0 –Web Based Marketing Automation

New York, NY | September 5, 2002 - G2X, Inc. announces the release of Agility:Marketing™, a web-based marketing automation module that is part of the Agility™ CRM suite. Agility:Marketing™ plugs seamlessly into the Agility™ web platform, providing fully integrated marketing and sales force automation.

With Agility™’s detailed contact profiles and advanced querying capabilities, Agility:Marketing™ can proactively identify opportunities for prospecting, cross-selling and up-selling.

     · Maintain and track comprehensive customer information, including preferences, demographics, products, and other characteristics. Then, execute detailed queries to target specific segments for specialized campaigns and targeted mass mailings.
· Create customized, targeted marketing campaigns in one simple setup. Automatically trigger events on specified dates to distribute emails and form letters, or print and mail collateral.
· Automatically record all campaign activities on each targeted individual’s contact record.
· Track responses to analyze the effectiveness of each campaign.
· Use Agility:Marketing™ as a centralized marketing library to store approved and secure marketing materials, such as emails, form letters, product information, marketing collateral and other sales and marketing tools.
· Extend Agility™ to distribution partners via the web to market directly to their customers and prospects. Partners will have access to better sales tools, increasing their loyalty and effectiveness, while also ensuring a consistent brand image and messaging through all distribution channels.

Whether prospecting into a distribution channel or directly to an end customer, Agility:Marketing™ provides campaign management and marketing tools that allow companies to quickly and easily develop, distribute and execute effective automated marketing initiatives that will get results.

Additional information can be obtained by contacting G2X at (800) 289-9081 or on the web at www.G2X.com.

ABOUT Agility™
Agility™ is a web-based relationship management and integration platform with a modular suite of sales force and marketing automation tools. It makes sales and marketing more effective by connecting companies with their customers, prospects, and partners in real time via the web. Built on an n-tier, J2EE architecture, Agility™ utilizes the most advanced Internet technologies to provide a highly flexible and customizable application that has the scalability to grow with your business.

ABOUT G2X
Headquartered in New York City, G2X, Inc. provides integrated relationship management solutions for companies looking to leverage existing investments in technology, workflow and business applications, far faster and less expensively than traditional CRM vendors. Hundreds of companies are currently benefiting from G2X solutions, ranging from “out of the box” to highly customized versions of our core products. Clients include MetLife, New England Financial, Bayer, PartnerRe, Emcor, Phoenix Life Insurance, New York Life, ABN AMRO, Ernst & Young, Prudential, and Reuters. In addition to our own line of products, G2X has also developed commercial software applications for Cisco (Nasdaq:CSCO), Symantec (Nasdaq:SYMC), and Lotus/IBM (NYSE:IBM). The company's website can be accessed at http://www.G2X.com.




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