Early Impact Releases Apparel Add-On for its ProductCart E-commerce Software

San Francisco, CA July 15, 2004 -- Early Impact, an e-Commerce Software Development company, announced today the release of ProductCart's Apparel Add-On, a new module for its popular e-commerce software.

The Apparel Add-On equips ProductCart-powered stores with new features that are specifically targeted to online clothing stores.

Among the new storefront features:

* Multiple product images. The store administrator can allow customers to view different variations of a product's image based on different colors, different styles, etc. (when available). An image can be associated with each option (e.g. color swatches: a small red square can be associated with the option "red"). When customers click on it, the image changes accordingly.

* Notify customers when certain product options are not available. When a selection is made from the first option menu (e.g. color: "Red"), the second drop-down (e.g. size: "M") is instantly updated. If any of the available combinations (e.g. "Red/S", "Red/M", etc.) is out of stock, ProductCart will either show a custom out of stock message, or hide the selection. The administrator can decide how to configure this setting on a product by product basis.

* Size chart. Automatically show a link to a size chart of other information related to the product options that the customer is about to select.

* Set quantity discounts for each product variation. This allows a store administrator, for instance, to place all "small" sizes of a certain sweater "on sale" without altering the main product's price.

Among the new store management features:

* Define each product variation. For each product variation (e.g. color/size combinations), the store administrator can specify a part number, a general image, a detail view image, a price differential (e.g. Add $5 for all XXL sizes), and the stock level.

* Quickly create and manage product variations. The Apparel Add-On equips ProductCart's Control Panel with a number of tools that allow you to quickly create and efficiently manage all product variations. Once product options have been defined (e.g. available colors and sizes for a certain product), ProductCart can instantly create all product variations and follow a number of flexible naming conventions when doing so (e.g. part numbers can be a combination of the main product's part number plus other variables).

The Apparel Add-On is available from Early Impact starting at $195 per storefront. A ProductCart license is required as the system works as an add-on for a store powered by ProductCart. A ProductCart license can be purchased before or at the same time the Apparel Add-On license is purchased. For more information and a full featured demonstration, visit http://www.earlyimpact.com.

Contact Information:

Massimo Arrigoni
4155631434
marketing@earlyimpact.com
EARLY IMPACT





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