New Email Software Provides An Affordable Automated Email Database Marketing System

For Immediate Release June 03, 2002
For More Information Contact:
Mark Wittkowski
Online Automation, Inc.
mark@onlineautomation.com
Phone: 888-793-2882
Overseas: 1-701-258-0797

New Email Software Provides An Affordable Automated Email Database Marketing System For CyberPreneurs and Small Businesses


Bismarck, North Dakota - Online Automation, Inc. has just introduced a new version of its automated database and email marketing software, Postmaster Express. Email is quickly becoming the most powerful and cost effective marketing tool for brick and mortar businesses as well as web based businesses. This software seamlessly manages and handles inbound and outbound emails with a powerful Microsoft Access based database management system. This allows businesses to efficiently handle email marketing and database
management activities freeing up staff for other work. The exciting part is this is all handled from one single easy to use PC software now called Postmaster Express.

Postmaster Express is an upgrade from Online Automation's previous Postmaster Software Version 3.0. Postmaster Express is much faster and handles your data more efficiently. They accomplished this by developing the front end (main program) in Visual Basic instead of Microsoft Access. The database, or back end, is still
Microsoft Access so they have not lost any of their database management features. Instead, they have increased the performance and features of Postmaster.

Postmaster Express now offers a new easier to use interface, a smaller easier to install free demo, a brand new Free Online Training site to help you get the software working quickly, and they also improved their
widely acclaimed customer support services via email and toll-free phone support.

Their New cutting-edge “Incoming Email Solution” side of the software reads, responds and filters contact information seamlessly into your postmaster database from all your incoming email and web forms! It
handles all your new subscribers, unsubscribes, autoresponders, undeliverables, then ends unlimited, automated sequential follow-up, and personalized targeted broadcast mailings with ease.

Postmaster's trademark feature is the ability to automatically respond to inbound emails and all web form responses without human intervention based on mail processing rules entered into the software. For example, the software can automatically provide relevant product information based on the content of any inbound message. This feature also can automatically add or remove contacts into its powerful database upon entry of contact information into any web form or any incoming email message. Another application of this inbound mail processing function is to respond to customer support questions based on the inbound email message's subject, sender, recipient or message body. “Bottom line, this inbound processing function allows smaller businesses to be more responsive to inbound emails and more attentive to their contact’s needs and interests, without putting a large demand on
staff” commented Mark Wittkowski, President of Online Automation, Inc.. “Until now, the cost of acquiring and implementing a system of this capacity required an incredible amount of custom programming and was not affordable for medium and smaller businesses,” Mark
Wittkowski continued.

A second key feature of Postmaster Express is the ability to automatically send a series of time sequenced, personalized, and pinpoint targeted email marketing messages (an email followup campaign)
while adding contact’s information into to those campaigns automatically. The ability to personalize emails is commonly known as "Mail Merging" and you can merge in all 38 contact fields into any of your outgoing messages. The ability to merge in the current date as well as a date in a future has also been added.

Postmaster Express allows companies to proactively educate and target market to prospects and customers. Maintaining and enhancing contact and customer relationships takes very little effort once the software is setup and running.

They teach you the proven successful strategies and the psychology behind sequential email marketing, then the software handles all the mechanics for you automatically. Put the mechanics of your business on auto-pilot and maximize EVERY advertising dollar. This way it’s easy to keep up with your email and database marketing freeing up your time spent in front of your computer so you can spend your time on other aspects
of your business.

Postmaster Express is priced at $199 to $299 and is available for a “risk-free” thirty day trial at:
http://www.post-master.net/rs/cyberlink

Also included as one of 3 exciting bonuses is a free 160 page “cutting edge” Secrets of Email Marketing Course originally written by our associate
Terry Dean of BizPromo.

Online Automation has empowered their clients to compete with the “big business” online using “cutting-edge” automated marketing software. These solutions were previously available only to large companies
able to afford custom programming and database systems. Now, all small businesses have available to them a completely automated database marketing solution to build profits and reduce time spent on their business.

Finally, the best news is that the level of customer care Online Automationprovides their clients makes it easy to set up Postmaster Express to work for your business. They offer toll-free phone support,
email support, free online training videos, faqs, and are currently working on a searchable knowledge base to answer client questions.

Our mission with Online Automation is simple: To provide our clients the solutions they need to prosper through unique, user friendly, powerful automated tools and marketing strategies. We offer solutions that insure their business runs automated, enabling them to leverage their time and efforts to maximize short and long term profits.




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